What Harley-Davidson Can Teach Small Businesses About Targeting N…


Harley-Davidson is an iconic American brand. But it still faces its share of troubles. Slowing profits in recent years have led the brand to take on a new, lofty goal — building the next generation of riders.

Matthew Levatich, CEO of Harley-Davidson, recently shared some of the objectives under this broader goal. Those include growing the company’s customer base in the U.S., launching some new features to appeal to international customers, focusing on disciplined investments and making sure that the company remains environmentally responsible.